Eileen Carey – “Out With The Girls” Promotion Proposal

“Out with the Girls”

-Promotion Partner Proposal-

Introduction: In an economic environment bent on challenging the best in all of us, Eileen Carey is the epitome of a multi-faceted musical talent ready for the task at hand.  As a veteran songwriter, producer and performer, she effortlessly conveys her lyrical message within an elaborate musical arrangement topped off with a truly unique pop country vocal delivery.  Over the past decade, she has displayed an ability to consistently attract A-level musical collaborators and promotion partners with whom she has created and marketed standout performances and recordings to rave reviews from both fan and critic alike.   Having established this well-rounded circle of influence in the music business, it is just a matter of time and a well-coordinated promotional effort before the public-at-large discovers this wonderful musical talent.

Country Music Fan Snapshot: Each week approximately 42,000,000 adults listen to country music in the United States.  Country music is the most programmed radio format.   Almost 40% of country music listeners reside in the top 25 DMA’s.  61% of country radio listeners are married.   54.6% are in a family of three or more.  Country music is favored by people between the ages 25-44 with females outnumbering males by a margin of 2-to-1.

Project Historical Perspective: In January of 2009, Eileen released her second album, Movin’ On.  The first single release, “That Was Her This Is Now,” written by Keith Urban and Vernon Rust, garnered Top 10 airplay reports on country radio all around the United States.  In fact it was chosen as Song of the Year in a number of music industry competitions.  During the summer of 2009, Eileen Carey released her second single “Out with the Girls.” The song was very well received and generated over 20 weeks of consistent radio airplay on country music stations all around the United States and created a significant groundswell of media attention in both traditional and new media outlets with a focus on women’s issues.  As a result of this overwhelming response, Eileen has decided to create and promote a new dance mix version of “Out with the Girls” for use in a promotion program involving over 200 country and western dance clubs and 100 dance competitions all around the United States.  It is with this in mind that we have created the following promotional opportunity for your consideration.

Promotional Opportunities: During the campaign, every dance club involved in this promotion will offer each program participant a wide variety of signage opportunities including banners, posters, keychains, shot glasses, napkins, temporary tattoos and table tents. Each of these items will have a sponsors logo and/or marketing message prominently displayed and will be distributed to club patrons at each location during the promotion.  Additionally, all media advertising will tag participating sponsors products and/or service offerings.   Other media opportunities include female oriented websites including mamapalooza.com, chicksingers.com and rockinmoms.com, that will be engaged to virally distribute promotional message(s) with banner ads and search engine optimization elements.

Promotion Parameters/Partners: The primary partner in planning and executing this campaign is Club Connection, a division of Marco Promotions, based in Nashville, Tennessee.  They offer a twelve-week targeted marketing “blitz” program which will penetrate the country and western dance club market within the United States.  Club Connection will distribute our music, solicit airplay/spins from DJ’s and create promotional display materials and prize packages through a variety of creative marketing partnerships.  With an ever growing database of over 200 venues and world renowned dance instructors nationwide, Club Connection has the ability to reach over 200,000 club patrons per weekend.  In their 12 week program, they directly market your music and promotional message to over 2 million club goers.   This is all achieved through one-on-one communication with each participating club to ensure quality promotions and accurate feedback.  Through questionnaires, email and phone solicitation, Sound Scan research, and chart research, Club Connection will provide detailed progress and tracking reports to keep us up-to-date on the events surrounding our project.           

Project Management: Eileen has retained the services of Mitchell Fox Management (MFM), a Nashville-based artist and project management company to ensure the proper execution of this promotion program.  MFM has over 35 years of varied experience in the music industry working with some of the most celebrated musical artists and consumer product manufacturers including Led Zeppelin, Bad Company, Kentucky Headhunters, Canada Dry, Carhartt, Ford Motors and, of course, Eileen Carey.

Program Cost:  The cost of this twelve (12) week promotion campaign is $10,000 inclusive of program implementation plus manufacturing, distribution and placement of all promotional items.  (Signage design is an added expense.)  We are currently offering four category-exclusive slots at a cost of $2,500 per slot.   Multiple positions can be purchased on a first come, first served basis.

For more information on how you can participate in this program, call Mitchell Fox at 615 354 5555 or mitchell.fox@comcast.net

Eileen Carey with her "Americana Album of the Year" plaque from the 19th Annual Los Angeles Music Awards, November 2009